Generally speaking, existing NTO and DMO accounts tend to be subscription accounts, with airlines and cruise lines opting for service accounts. Subscription accounts’ content goes into a separate subscriptions folder. Moreover, although service accounts can’t post as often, their content is more visible, and will show up in followers’ chat feed with a notification.
Service accounts also have the advantage of having more functions, including payment acceptance and location-based services. The downside to this is that service accounts can only publish content four times per month (as opposed to once a day for subscription accounts), but within that one post, you can include numerous articles.
At present, you can only actually choose ‘service account’.īut what if I want a subscription account?Īs of 2018, Tencent only allows overseas official accounts to be registered as service accounts, so it’s not possible to open a subscription account without a Chinese business license. You will then be prompted to choose which kind of account you want to register. Start by going to this page (this link should take you directly to the English-language version, but if the page is in Chinese, you’ll just need to select English from the drop-down menu in the top right corner), and then clicking on ‘Register now’. Start the process by clicking ‘Register now’ on the WeChat Official Accounts Platform webpage
WECHAT OFFICIAL ACCOUNT REGISTER REGISTRATION
You will also need to submit your Business Registration Certificate or Business License (This can be submitted as original photos, colored scanned copies or stamped copies), and a registration and verification application form, either signed by the company’s legal representative or stamped with the company’s official stamp, and scanned in color. For banking information, you’ll need your business bank account name, which should be the same as the official name of your company, the name of the bank, your bank account number, and the name of the legal representative or business manager for your company’s bank account.
WECHAT OFFICIAL ACCOUNT REGISTER FULL
What information will I need to prepare for the application?īefore you get started, make sure you have: the full official name of your company, your company registration number (the same number as on your business license), your company registration location, business office address and office phone number. But now, verified overseas official accounts’ posts are visible in China, too. Previously, overseas WeChat users could apply for an official account, but that account’s content would only be visible outside of China, defeating the purpose of marketing to people in China through WeChat. Will people in China be able to see my posts if I’m an overseas account? We’ve addressed the major questions that these changes bring up below, along with basic instructions for signing up for a new official account. The bad news is that overseas businesses now must register for their own official accounts, since the number of accounts linked to one business license has been reduced from 20 to 5 to now 2, meaning that a China-based agency cannot set up the account on your behalf using their own business license anymore. The good news is that overseas businesses can now register for an official account themselves, without needing a Chinese WeChat account or minimum ad spend like in the past. Over the past year, Tencent has made significant changes to the process for opening official accounts on WeChat.
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